Privacy Policy

1. Introduction

TheSeniorGuru (“we,” “our,” or “us”) operates the website theseniorguru.com and the TheSeniorGuru mobile application (collectively, the “Platform”). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use our Platform. Please read this policy carefully. By using the Platform you agree to the practices described here.

2. Information We Collect

Information you provide directly

• Name, email address, phone number, and account credentials when you register
• Profile information such as age, health preferences, and care needs
• Payment and billing information when you purchase services
• Messages, requests, and communications you send through the Platform
• Feedback, survey responses, and support communications

Information collected automatically

• Device identifiers, IP address, browser type, and operating system
• Usage data such as pages viewed, features used, and time spent
• Location data when you enable location services (used to match local providers)
• Cookies and similar tracking technologies (see Section 8)

Information from third parties

• Service provider partners (such as Thumbtack) who refer users or provide integration services
• Analytics and advertising partners
• Public databases used to verify provider credentials

3. How We Use Your Information

We use the information we collect to:

• Create and manage your account and provide Platform features
• Match seniors and families with appropriate local service providers
• Process transactions and send related communications
• Send service notifications, reminders, and emergency alerts
• Improve, personalize, and develop the Platform
• Monitor safety and detect fraudulent or harmful activity
• Comply with legal obligations
• Communicate about updates, offers, and promotions (you may opt out at any time)

4. How We Share Your Information

We do not sell your personal information. We may share it in the following circumstances:

• Service providers: With vendors who help us operate the Platform (hosting, payment processing, analytics, customer support) under confidentiality obligations.
• Partner providers: When you request or are matched with a service provider, we share the information necessary to fulfill that request.
• Integration partners: With platforms such as Thumbtack when you engage with integrations, subject to their own privacy policies.
• Legal requirements: When required by law, court order, or to protect the rights, safety, or property of TheSeniorGuru, our users, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice to you.
• With your consent: For any other purpose disclosed to you when you provide the information.

5. Data Retention

We retain personal information for as long as your account is active or as needed to provide services. We may retain certain data for longer periods to comply with legal obligations, resolve disputes, or enforce our agreements. You may request deletion of your account and associated data by contacting us at privacy@theseniorguru.com.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing activities
• Receive a portable copy of your data
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@theseniorguru.com. We will respond within 30 days.

7. Children's Privacy

The Platform is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it promptly.

8. Cookies and Tracking

We use cookies and similar technologies to operate the Platform, remember preferences, analyze usage, and deliver relevant content. You can control cookies through your browser settings; however, disabling cookies may limit certain features. We do not currently respond to browser “Do Not Track” signals.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure. We encourage you to use a strong password and to notify us immediately if you suspect unauthorized access to your account.

10. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated date. Your continued use of the Platform after changes become effective constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: